How Bridge Classic Cars Thrived In 2020

Picture of By Craig Ranson
By Craig Ranson

Managing Director – Bridge Classic Cars

2020 has been a challenge for us all. Nobody has been able to avoid the immense challenges that Covid-19 has presented. So how could we not only adapt, but thrive during a Global pandemic?

This year we’ve seen 11 Jensen’s pass through our Classic Car workshop. Having built up a superb reputation for Jensen 541 restorations, we are now one of the most prolific Jensen 541 restorers worldwide. Our expert team of classic car technicians have continued to uphold our incredibly high standards for quality, even with so many disruptions this year.

Formerly specialising solely in the sale and restoration of classic cars, we have had to adapt to an increasingly challenging economic landscape. With 90 percent of our workforce unable to work. Craig and Freddie fast-tracked the launch of Bridge Classic Cars Competitions. Fortunately the launch of our competitions couldn’t have come at a better time. In preparation since January 2020, we were planning to launch a completely new division to the business, for quite some time. We seized the extra time we suddenly have an with the first national lockdown on the 16th March began work on the new division of Bridge Classic Cars.

Bridge Classic Cars Competitions has been hugely successful. We’ve harnessed the power of social media as our primary marketing source and increased our monthly social media impressions from a few thousand users to over 1.4 million unique users every month, reaching classic car enthusiasts across the UK with industry leading innovative digital media advertising campaigns. This has allowed us to move our physical face-to-face car sales into an online space.

Charlotte, friend of Bridge Classic Cars, talented presenter and face of Bridge Classic Cars competitions has connected with classic car enthusiasts across the country in regular live videos. She’s brought an incredible warmth and energy to our brand.

Our customers have won their dream cars by purchasing tickets which cost just a few pounds, changing their lives forever. Here is the moment Colin, winner of our 1966 Ford mustang Competition saw his car for the first time

https://www.facebook.com/watch/?v=643554456248570

Global Automotive Awards - Corporate Vision Magazine

Our success has been recognised by industry professionals, having recently been named Classic Car Restoration Specialists of the Year at the London and South East Prestige awards from Corporate LiveWire.

We have also been awarded both Best Classic Vehicle Restoration and Maintenance Company and Innovation in Automotive Marketing 2020 at Corporate Vision’s Global Automotive Awards.

We would like to thank you, the classic car community reading this. Our successes are nothing without this community. We are so immensely proud of the wonderful group of enthusiasts we have following our journey and it is with great excitement we anticipate the re-introduction of in-person meetings. But until we meet again, we hope you all stay safe, stay well and we look forward to a brighter future.

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